Case-study - Orvador

Linen Trail SEO Case Study

10X

Organic Traffic

4X

Conversions increase

Highest SERP

For all Keywords

About Linen Trail

Linen Trail is one of the premier brands associated with linen apparel for men and women; this quiet luxury brand offers clothing made using fine quality European linen and believes in slow and sustainable fashion.

Project Goal

The goal was to improve rankings and bring the website, initially, on the first page and then in the top 3 rankings, using linen based keywords. 

Challenges

Clothing in general is a competitive space and with a niche product like linen clothing, we understood the challenges. We spent an immense amount of time with the Linen Trail team, understanding what makes their product stand apart.

Our Process

SEO Audit

As is with any brand, we always start with a thorough and in-depth SEO audit, paying special attention to Technical SEO, On-Page SEO, as well as existing onsite content.

SEO Strategy

Based on what we found during our SEO audit, we initiated designing a tailored made strategy that would allow Linen Trail to improve organic traffic and rankings.

Execution

Once our strategy was in place, the respective teams got working:
● Keywords Research
The SEO team spent a lot of time researching all keywords related to linen clothing, including linen shirts, linen trousers and linen jackets. We ensured that the located keywords were relevant and easy to search.
● On-Page SEO
Our content team created plenty of content using the keywords, including regular blog posting and adding content in the collapsible division for each category and collection page. We also created Pillar Content pages like FAQs, Linen Guide etc. We also improved the product pages with A2 style Content and adding the USPs of the brand
● SEO off Page Optimization
In the meantime, we were also working on creating quality backlinks and ensuring that everything to increase visibility and rankings was being done.

Improvements

As an experienced agency, we understand that results will not be visible overnight, which is why we kept a constant eye on every metric and kept track of all the changes.

  • Performed ethical SEO audit and fixed all errors to enhance the search console health
  • Optimized the Website with Meta Tags, Long Form Content, and Well Researched Blogs
  • Added informative user intent topics such as “how,” “what,” “who,” and “why” in the form of blogs
  • The Product Page Design was improved by adding A2 Content and Personalized Content.

Tools We Used

Outcomes

Within the first few months, we were able to see a drastic improvement:
There was an improvement in rankings in almost all the categories – pages were ranking in the top 5 and for linen shirt, the website is ranking at 2.
  • 10X growth in Organic Traffic
  • Ranking improvement for highly competitive keywords like
    • Men Linen Shirts
    • Linen Shirts
    • Linen Kurta
    • Pure Linen Shirts
    • Linen Half Shirts
    • Line full shirts
  • 4X-5X growth in conversion rate from organic traffic
  • Growth in brand keywords clicks
  • The new users count increased Via organic channels

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Water Treatment Supply SEO Case Study

542%

Organic Traffic

225%

Organic Revenue

57%

Domain Authority

#1

Highest SERP Ranking

About Water Treatment Supply

A Trusted Distributor of Industrial Water Solutions

Water Treatment Supply is a leading distributor of water filtration and purification systems serving industrial, commercial, marine, and residential markets. Their catalogue covers chemical injection systems, steam sample coolers, metering pumps, cooling tower controllers, and a wide range of treatment technologies for mission-critical applications.

The company came to Orvador with a clear ambition: rank at the top of Google for their most valuable product terms and turn organic search into a meaningful revenue channel — not just a source of passive visits.

Project Goal

Dominate Industrial Water Treatment Search

SEO

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Technical & On-Page SEO

Rank for high-intent product and category keywords across
all product lines

CRO

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E-Commerce Redesign

Rebuild the website experience to convert search traffic into buyers

PPC

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Paid Campaign Strategy

Support organic growth
with targeted PPC while SEO
compounds

Performance Metrics

Before & After — The Numbers

130K

Monthly Impressions (GSC)
From 71K

1,383

Monthly Organic Clicks (GSC)
From 939 (+47%)

1,335

Indexed Pages (GSC)
From 712 (+88%)

DA 22

Domain Authority (Moz)
From DA 14 (+57%)

2,272

Organic Sessions (GA4)
From 354 (+542%)

$11.3K

Monthly Organic Revenue
From $3,485 (+225%)

83%

Search Impressions Increase
71K → 130K

50%

Backlinks Increase
Authority Link Building

Keyword Rankings

From Buried to Position #1

High-intent commercial keywords moved from page 3–9 obscurity to page 1 dominance — capturing buyers actively searching for water treatment equipment.

Keyword Before After Improvement
Water Treatment Supply #6 #1 ↑ 5
chemical injection system #21 #1 ↑ 20
steam sample cooler #38 #1 ↑ 37
rust stain prevention #15 #1 ↑ 14
Water Treatment Tanks #52 #2 ↑ 50
cooling tower controller #16 #2 ↑ 14
stainless steel chemical injection quill #15 #3 ↑ 12
chemical metering pump #86 #7 ↑ 79
chemical metering pumps #49 #6 ↑ 43

Challenges

What We Were Up Against

The water treatment industry is dominated by long-established distributors and manufacturers with massive domain authority. Breaking through required a precise, multi-layered approach.

Low Domain Authority

Starting at DA 14, the site lacked the authority needed to compete for commercial product keywords against well-entrenched industrial suppliers ranking on page one.

Thin Organic Visibility

Despite a deep product catalogue, only a fraction of pages were indexed and receiving impressions. Critical product and category pages were invisible to Google.

Converting Search Traffic to Revenue

Existing traffic wasn’t converting. The challenge was not just to attract visitors but to attract buyers — high-intent searchers ready to make purchasing decisions on technical industrial products.

Our Process

How We Drove the Results

01
Phase 01

SEO Audit & Strategy

  • Full technical SEO crawl
  • Keyword gap analysis
  • Competitor benchmarking
  • Site architecture review
  • Backlink profile audit
02
Phase 02

Website Redesign & On-Page

  • E-Commerce UX redesign
  • Product page optimisation
  • Category page restructure
  • Schema markup implementation
  • Core Web Vitals improvement
03
Phase 03

Content & Link Building

  • Targeted content creation
  • Authority link acquisition
  • Internal linking strategy
  • Product description rewriting
  • Indexed pages expanded 88%
04
Phase 04

PPC & Ongoing Optimisation

  • PPC campaign architecture
  • Keyword bid management
  • Monthly reporting & reviews
  • Continuous A/B testing
  • Strategy adaptation by data

Our Technology Stack

SEO Audit

We started by identifying the key areas related to SEO that required improvements, such as Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for GiveIndia for the next 3 months.

Implementation

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

Outcomes

Results That Changed the Business

We worked as an extended part of the Water Treatment Supply team — keeping them updated and contributing to measurable growth across every key metric.

542% More

Organic Sessions (GA4)
Monthly organic sessions grew from 354 to 2,272 — turning the website into the company’s most powerful sales channel.

225% More

Organic Revenue
Monthly organic revenue increased from $3,485 to $11,315 — a 225% lift driven entirely by search-driven buyer intent.

83% More

Search Impressions
GSC impressions jumped from 71,000 to 130,000 monthly — dramatically expanding brand visibility across commercial search queries.

DA 14 → 22

Domain Authority Growth
A 57% improvement in Moz Domain Authority through strategic link acquisition — increasing the site’s credibility and competitive strength in SERPs.

Client Review — Verified on Clutch

What Our Client Said

4.5 / 5.0

What we appreciated most was their organized approach, transparency, and ability to adapt strategies based on results. Orvador demonstrated strong project management throughout the entire engagement. They consistently delivered work on time, maintained clear communication, and kept us updated on progress, priorities, and performance metrics each month. Their responsiveness and attention to detail made the collaboration smooth and highly effective.

83%
More Search Impressions
542%
Organic Traffic Growth
57%
Domain Authority Increase
123%
Organic Revenue Growth
W
CTO, Water Treatment Supply
Distributor of water filtration & purification systems — Industrial, Commercial, Marine & Residential
Verified on Clutch.co
Scope: Website Redesign · SEO · PPC Strategy
Team: 2–5 Orvador Employees

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GiveIndia SEO Case Study

4X

Organic Traffic

2X

Traffic Abroad

2-3X

Paid Marketing & Low Cost

Highest SERP

In Relevant Keywords

About GiveIndia

GiveIndia is one of the largest and most trustworthy donation platforms in India. With contributions of over 300 crores made to its 700+ vetted and trusted nonprofits, their giving community of 1M+ donors has impacted the lives of 4M+ people across 23 states in India.

Project Goal

The objective was to make the platform rank on top in India for keywords like ‘donation’ and ‘NGOs’ besides getting traffic from abroad.

Challenges

Brand Trust
In the nonprofit sector, trust plays an important role. Hence, the challenge was to undertake SEO activities from the perspective of building trust as well. For example, timely use of the keyword and phrases like ‘trusted NGO’ partners or ‘due-diligence’ in meta tags and descriptions.
Organic SEO Visibility
India has >3 million registered NGOs. Even if 1/10th of these nonprofits are digitally active, imagine the level of competition keywords like ‘Indian NGO’ would have. Hence, our challenge was to stay ahead of the competition and be on top of search results for keywords like ‘NGO’ and ‘donation’ in India and abroad.
Local Search Traffic
Local search traffic is the highest converting traffic given its relevance in terms of geography. With GiveIndia, our challenge was to channelize the local traffic from major Indian cities to its website from where most of the donations could come.

Our Process

SEO Audit

We started by identifying the key areas related to SEO that required improvements, such as Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for GiveIndia for the next 3 months.

Implementation

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

Outcomes

We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

4X More

Increase in Organic Traffic from keywords like ‘Near me’, and mobile users

2X More

Increase in Organic Visibility in European countries, Apart from the USA, Canada & Australia

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors Due to keywords like ‘Healthcare’ & ‘Education’.

What Our Clients Say About Us​

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The Organic World SEO Case Study

200%

Organic Traffic

51%

conversions

Highest SERP

for relevant keywords

Increase In Footfall

at physical stores

About The Organic World

The Organic World is the premier organic shop in Bangalore. It has 11 offline stores besides a community of active buyers online. It offers fresh organic food sourced from their own farms and trusted partners. It also offers organic and healthy baby products, personal care products, clothing, and home furnishing products.

Project Goal

The objective was to make the platform rank on top in India for keywords like ‘Organic Grocery’ and ‘Organic Fruits & Vegetables’ besides getting traffic from abroad.

Challenges

New Brand
Our relationship with The Organic World dates back to the time of its inception. We started working together when it was a new brand in the market. Hence, the challenge was to compete with the other established grocery and organic brands in the city.
Local Visibility In Bangalore
TOW sells its products in Bangalore alone. Hence, the challenge was to establish it as a preferred grocery brand in the city and attract local traffic.

Our Process

SEO Audit

We started by identifying the key areas related to SEO that required improvement. Areas that required strategic changes were Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for The Organic World for the next 3 months.

Execution

Following our strategy, we started implementing the suggestions to observe changes in outcomes.
● Keywords Research
We started by finding hyper-localized keywords related to Bangalore. Keywords were searched for each webpage to ensure their relevance and higher searchability.
● On-Page SEO
We optimized the TOW’s website for local searches by infusing city-based keywords and customer-centric content.
● Optimizing Google Listings
We verified and optimized the Google listings of all TOW’s 11 physical stores to attract the ‘near me’ traffic.

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

Outcomes

We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

4X More

Increase in Organic Traffic from keywords like ‘Near me’, and mobile users

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors from keywords related to Healthcare, Organic food, Sustainability.

What Our Clients Say About Us​

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6X

Organic Traffic

4+

Return on Ad Spend

90%

Google Grant Utilization

Top Rankings

In Relevant Keywords

About Educate Girls

Educate Girls is a non-profit started in 2007 to improve access to quality education for marginalised girls in India. It works with communities and government schools to enrol out-of-school girls and strengthen learning outcomes. Through a scalable, community-led approach, the program aims to empower 1.5+ million girls by 2025. Educate Girls operates across India and the US, mobilising global support to expand impact on the ground.

Project Goal

Project goal was to rank on Page 1 (Top 3 where possible) in India for high-intent keywords like “NGO”, “donation”, and “best NGO to donate”, while also improving visibility in the US to attract international traffic.

Challenges

Brand trust
In the nonprofit sector, trust plays an important role. Hence, the challenge was to undertake SEO activities from the perspective of building trust as well. For example, timely use of the keyword and phrases like ‘trusted NGO’ partners or ‘due-diligence’ in meta tags and descriptions.
Organic SEO Visibility
India has >3 million registered NGOs. Even if 1/10th of these nonprofits are digitally active, imagine the level of competition keywords like ‘Indian NGO’ would have. Hence, our challenge was to stay ahead of the competition and be on top of search results for keywords like ‘NGO’ and ‘donation’ in India and abroad.
Local Search Traffic
Local search traffic is the highest converting traffic given its relevance in terms of geography. With Educate Girls, our challenge was to channelize the local traffic from major Indian cities to its website from where most of the donations could come.

Our Process

 

SEO Audit

We started by identifying the key areas related to SEO that required improvements, such as Technical SEO, On-Page SEO, and content.

 

SEO Strategy

Based on the SEO audit, we designed a custom strategy for Educate Girls for the next 3 months.

 

Implementation

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

 

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

semrush
ga4

Outcomes

We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

6X More

Organic traffic from high-intent NGO + donation keywords

2X More

Increase in international organic visibility across the US and other overseas markets.

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors from topics like education, Best NGO for girl education, girls’ learning, and school transformation.

What Our Clients Say About Us​

Ready For Growth?

Let’s Team Up for Success!

The Nestery SEO Case Study

4X

Organic Traffic

2X

Conversions increase

2-3X

Paid Marketing & Low Cost

Highest SERP

In Relevant Keywords

About Nestery

Thenestery.in is home to some of the best Indian brands and offers a large selection of products for kids. From books by Indian publishers to Montessori & wooden toys; from stationery items to toys for all age groups, there is much to choose from here. 

The Nestery is a vertical marketplace, focused on helping modern Indian parents discover and buy the right products for their children, allowing better learning and skill development. 

Project Goal

The objective was to help the brand and website rank high in an extremely competitive market, using keywords that were based on children and learning tools. To recover the website from previous Google Penalty that lead to drop of upto +40% organic traffic.  

Challenges

New Brand
As a new brand, we knew our first task was to make sure that the website and its products became visible. A Google penalty hanging on the website and the latest Google update that led to a reduction of -40% traffic made the need for a proper strategy to be put into place the first and foremost on our task list.
Generating organic traffic
One of the major tasks that was placed in front of our team was bringing in more organic traffic and that meant a fair bit of research from our end. There were several technical tasks on hand too.
Helping increase sales
The Nestery team was clear from the beginning that they would measure success of this project on the basis of increase in traffic as well as sales.

Our Process

SEO Audit

As is with all our clients, our first few days are always spent identifying the key areas that require improvement. With The Nestery, we understood that there were changes needed at the website’s technical backend, technical SEO, On-Page SEO, and content.

SEO Strategy

All our teams worked simultaneously to ensure that every aspect of the audit was being tackled at the same time. So, while the SEO team was working on locating keywords and completion of SEO based tasks, the content was creating search engine optimised kilometer content and blogs.

Execution

As the strategy was being executed, we were keeping an eagle eye on all outcomes, tweaking our plan of action, as and when needed.
● Keywords Research
We started by finding hyper-localized keywords related to children’s toys, books, and other similar products. Keyword searches were done for not just the home page, but also all other webpages to ensure proper relevance and higher searchability. Content was also created in tandem to ensure proper usage of the keywords.
● On-Page SEO
As part of our effort to improve search traffic and visibility, we aligned keywords with specific pages, title tags, headings, and internal links. We recreated several SEO-friendly category pages and set in place a proper SEO Lead blog calendar too.
● Technical SEO Elements
To ensure overall health of Nestery, we optimized website page speed, fixed several 404 not found pages, redirected duplicate pages, updated robots files, tackled keyword cannibalization issues and used proper redirection for passing SEO and link value to canonicalized pages and seamless user experience.
● SEO off Page Optimization
By consistently building high-quality backlinks from reputed websites, outreach activities improved website authority.

Improvements

Being in the industry for several years now, we were aware that we would have to keep a track of the progress every single day. Regular improvements were made, based on the changes being observed.

Tools We Used

Outcomes

From the time we took over in June 2022 to January 2023, we were able to show:
  • +168% Organic Traffic Increase
  • +102% Revenue increase
  • Better CTR compared to past 6 months

What Our Clients Say About Us​

Ready For Growth?

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