542% 
225%
57%
#1
About Water Treatment Supply
A Trusted Distributor of Industrial Water Solutions
Water Treatment Supply is a leading distributor of water filtration and purification systems serving industrial, commercial, marine, and residential markets. Their catalogue covers chemical injection systems, steam sample coolers, metering pumps, cooling tower controllers, and a wide range of treatment technologies for mission-critical applications.
The company came to Orvador with a clear ambition: rank at the top of Google for their most valuable product terms and turn organic search into a meaningful revenue channel — not just a source of passive visits.
Dominate Industrial Water Treatment Search
SEO
Technical & On-Page SEO
Rank for high-intent product and category keywords across
all product lines
CRO
E-Commerce Redesign
Rebuild the website experience to convert search traffic into buyers
PPC
Paid Campaign Strategy
Support organic growth
with targeted PPC while SEO
compounds
Performance Metrics
Before & After — The Numbers
130K
Monthly Impressions (GSC)
From 71K
1,383
Monthly Organic Clicks (GSC)
From 939 (+47%)
1,335
Indexed Pages (GSC)
From 712 (+88%)
DA 22
Domain Authority (Moz)
From DA 14 (+57%)
2,272
Organic Sessions (GA4)
From 354 (+542%)
$11.3K
Monthly Organic Revenue
From $3,485 (+225%)
83%
Search Impressions Increase
71K → 130K
50%
Backlinks Increase
Authority Link Building
Keyword Rankings
From Buried to Position #1
High-intent commercial keywords moved from page 3–9 obscurity to page 1 dominance — capturing buyers actively searching for water treatment equipment.
| Keyword | Before Rank | After Rank | Improvement |
|---|---|---|---|
| Water Treatment Supply | #6 | #1 | ↑ 5 positions |
| chemical injection system | #21 | #1 | ↑ 20 positions |
| steam sample cooler | #38 | #1 | ↑ 37 positions |
| rust stain prevention | #15 | #1 | ↑ 14 positions |
| Water Treatment Tanks | #52 | #2 | ↑ 50 positions |
| cooling tower controller | #16 | #2 | ↑ 14 positions |
| stainless steel chemical injection quill | #15 | #3 | ↑ 12 positions |
| chemical metering pump | #86 | #7 | ↑ 79 positions |
| chemical metering pumps | #49 | #6 | ↑ 43 positions |
Challenges
What We Were Up Against
The water treatment industry is dominated by long-established distributors and manufacturers with massive domain authority. Breaking through required a precise, multi-layered approach.
Low Domain Authority
Starting at DA 14, the site lacked the authority needed to compete for commercial product keywords against well-entrenched industrial suppliers ranking on page one.
Thin Organic Visibility
Despite a deep product catalogue, only a fraction of pages were indexed and receiving impressions. Critical product and category pages were invisible to Google.
Converting Search Traffic to Revenue
Existing traffic wasn’t converting. The challenge was not just to attract visitors but to attract buyers — high-intent searchers ready to make purchasing decisions on technical industrial products.
Our Process
How We Drove the Results
SEO Audit & Strategy
- Full technical SEO crawl
- Keyword gap analysis
- Competitor benchmarking
- Site architecture review
- Backlink profile audit
Website Redesign & On-Page
- E-Commerce UX redesign
- Product page optimisation
- Category page restructure
- Schema markup implementation
- Core Web Vitals improvement
Content & Link Building
- Targeted content creation
- Authority link acquisition
- Internal linking strategy
- Product description rewriting
- Indexed pages expanded 88%
PPC & Ongoing Optimisation
- PPC campaign architecture
- Keyword bid management
- Monthly reporting & reviews
- Continuous A/B testing
- Strategy adaptation by data
Our Technology Stack
SEO Audit
We started by identifying the key areas related to SEO that required improvements, such as Technical SEO, On-Page SEO, and content.
SEO Strategy
Based on the SEO audit, we designed a custom strategy for GiveIndia for the next 3 months.
Implementation
Following our strategy, we started implementing the suggestions to observe changes in outcomes.
Improvements
We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.
Tools We Used
Outcomes
Results That Changed the Business
We worked as an extended part of the Water Treatment Supply team — keeping them updated and contributing to measurable growth across every key metric.
542% More
Organic Sessions (GA4)
Monthly organic sessions grew from 354 to 2,272 — turning the website into the company’s most powerful sales channel.
225% More
Organic Revenue
Monthly organic revenue increased from $3,485 to $11,315 — a 225% lift driven entirely by search-driven buyer intent.
83% More
Search Impressions
GSC impressions jumped from 71,000 to 130,000 monthly — dramatically expanding brand visibility across commercial search queries.
DA 14 → 22
Domain Authority Growth
A 57% improvement in Moz Domain Authority through strategic link acquisition — increasing the site’s credibility and competitive strength in SERPs.
Client Review — Verified on Clutch
What Our Client Said
What we appreciated most was their organized approach, transparency, and ability to adapt strategies based on results. Orvador demonstrated strong project management throughout the entire engagement. They consistently delivered work on time, maintained clear communication, and kept us updated on progress, priorities, and performance metrics each month. Their responsiveness and attention to detail made the collaboration smooth and highly effective.
Ready For Growth?
Let's Team Up For
Success!
Whether you’re an industrial supplier, e-commerce brand, or sustainable business — we’ll build the SEO strategy that compounds into real revenue.