Linen Trail SEO Case Study
10X Traffic Growth and 4X Ecommerce Conversions
Our ecommerce SEO strategy improved rankings for high-intent linen clothing keywords, increased organic visibility, attracted qualified shoppers, and significantly boosted website traffic and conversion performance.
10X 
4X 
Highest SERP 
About Linen Trail
Project Goal
Challenges
Our Process
SEO Audit
As is with any brand, we always start with a thorough and in-depth SEO audit, paying special attention to Technical SEO, On-Page SEO, as well as existing onsite content.
SEO Strategy
Based on what we found during our SEO audit, we initiated designing a tailored made strategy that would allow Linen Trail to improve organic traffic and rankings.
Execution
Improvements
As an experienced agency, we understand that results will not be visible overnight, which is why we kept a constant eye on every metric and kept track of all the changes.
- Performed ethical SEO audit and fixed all errors to enhance the search console health
- Optimized the Website with Meta Tags, Long Form Content, and Well Researched Blogs
- Added informative user intent topics such as “how,” “what,” “who,” and “why” in the form of blogs
- The Product Page Design was improved by adding A2 Content and Personalized Content.
Tools We Used





Outcomes
There was an improvement in rankings in almost all the categories – pages were ranking in the top 5 and for linen shirt, the website is ranking at 2.
- 10X growth in Organic Traffic
- Ranking improvement for highly competitive keywords like
- Men Linen Shirts
- Linen Shirts
- Linen Kurta
- Pure Linen Shirts
- Linen Half Shirts
- Line full shirts
- 4X-5X growth in conversion rate from organic traffic
- Growth in brand keywords clicks
- The new users count increased Via organic channels
What Our Clients Say About Us
Ovador helped us build an actionable plan to stand up our SEO effort and then work week-over-week to grow. Over the course of our work together, we conducted a full code refactor and built over 200 pieces of content. With Ajit's hands-on help, we expanded our keyword reach, organic impressions, and clicks by nearly 5x.
Joe Riley
Chief Brand Officer, Magnifi
Orvador increased the search impressions by 83%, organic clicks by 47%, domain authority by 57%, organic traffic by 540%, backlinks by 50%, and online store revenue by 36%. The client also more than doubled their organic revenue by 123%. Moreover, the team was transparent.
Livinoff Molina
CTO, ENGLOSOL
Orvador's work contributed to an increase in search metrics and traffic. They kept the client updated and worked in a collaborative manner. The founder was hands-on and interacted with the client.
A.G.Lakshaman
Head, Online Giving at Giveindia
Orvador's work has increased our new audience acquisition by 15% monthly, and the company has achieved the top five list of Google search results. The team was proactive in building implementable solutions. The team's expertise in NGOs sector has stood out, and their founder's passion has been impressive!
Priyanka Dey
Head of Marketing and Strategic Alliance, Nonprofit
The client is happy with Orvador's work, whose success is measured based on the amount of donors and donations received by the client as well as ad clicks. The Orvador team delivers items on time and is responsive to the client's messages and requests. Their proactive approach is a highlight.
Anusha Kumari
AGM - EducateGirls.ngo
Thanks to Orvador, the client has witnessed a considerable boost in organic traffic, website page speed, keyword rankings, and search visibility. They've ensured Google compatibility and reduced website errors. Orvador's project management, responsiveness, flexibility, and commitment are exemplary.
Mallika Mittal
Head of Growth, indē wild
The client was happy with Orvador's work, whose success was measured based on the client's SEO score. The team was communicative and delivered work on time. The fact that Orvador's founder and specialists were involved in the project stood out to the client. They understand the sustainability market really well.
Pragati K Badri
Marketing Manager, Gramiyaa
Thanks to Orvador, the client’s traffic rose by 7.5X while their domain rating increased by 14 points. Their ranking for search terms also reached the top five of results. The team managed the engagement effectively by being proactive and delivering tasks on time, resulting in a smooth engagement.
Ashmita Kannan
CGO, A Toddler Thing
Thanks to Orvador's efforts, we saw an increase in clicks and impressions. The team was very supportive and was impressed with their receptiveness to feedback and willingness to learn.
Rhythm Sachdeva
Marketing Manager, Micelio
Orvador is an excellent partner when your brand is beginning its foray into digital marketing . The team is professional and task and inscribe focused . They are meticulous in their execution too ! All the best for your future.
Isha Khanolkar
Head of Marketing and Communications