September 2020 - Orvador

Sustainability – The Mantra For a Brighter Future

Sustainability seems to be the buzz word these days; whether it is individuals or corporates, everyone seems to be working towards a “sustainable future”. The literal meaning of “sustainability” as per the Google dictionary is “prevention of the depletion of natural resources in order to maintain an ecological balance”. Basically, sustainability aims at fulfilling the needs of the existent life, with no negative effect on the fulfilment of the needs of our future generations. Orvador is a strong supporter of creating a sustainable ecommerce business, and constantly working on ideas for lesser impact on Mother Nature.

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5 Steps To Optimize Ecommerce Voice Search


What Is Google Voice Search?

Google Voice Search is a function that allows users to search on Google by ‘speaking’ instead of ‘typing’.

It can be used both on desktop and mobile where the user has to open the browser, tap on the microphone icon on the right-hand side of the search box and ‘speak’ what they are searching for. Google’s smart AI catches the phrase and then gives relevant results based on the user’s query.

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Returning Users – The Real Game Changer Of Ecommerce Business

 When we talk about the “traffic” in a particular website, it can be categorised into – 

  • New users – those who are visiting the website for the first time.
  • Returning users – those who have already visited the website once or more, within a fixed timeframe. It is imperative that the user has opened another session in the same web browser on the same device.

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How to Fix eCommerce Content Duplication Issues?


What is Duplicate Content in SEO?

Duplicate content is content that appears at more than one web address. It is basically a piece of content that is available on the internet in more than one place. Also called “thin content”, “duplicate content”, or “low-quality content” by some, content duplication is a serious issue when it comes to SEO.

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