Thenestery.in is home to some of the best Indian brands and offers a large selection of products for kids. From books by Indian publishers to Montessori & wooden toys; from stationery items to toys for all age groups, there is much to choose from here.
The Nestery is a vertical marketplace, focused on helping modern Indian parents discover and buy the right products for their children, allowing better learning and skill development.
The objective was to help the brand and website rank high in an extremely competitive market, using keywords that were based on children and learning tools. To recover the website from previous Google Penalty that lead to drop of upto +40% organic traffic.
As is with all our clients, our first few days are always spent identifying the key areas that require improvement. With The Nestery, we understood that there were changes needed at the website’s technical backend, technical SEO, On-Page SEO, and content.
All our teams worked simultaneously to ensure that every aspect of the audit was being tackled at the same time. So, while the SEO team was working on locating keywords and completion of SEO based tasks, the content was creating search engine optimised kilometer content and blogs.
Being in the industry for several years now, we were aware that we would have to keep a track of the progress every single day. Regular improvements were made, based on the changes being observed.