4X 
2X
2-3X
Highest SERP
About Nestery
Thenestery.in is home to some of the best Indian brands and offers a large selection of products for kids. From books by Indian publishers to Montessori & wooden toys; from stationery items to toys for all age groups, there is much to choose from here.
The Nestery is a vertical marketplace, focused on helping modern Indian parents discover and buy the right products for their children, allowing better learning and skill development.
Project Goal
The objective was to help the brand and website rank high in an extremely competitive market, using keywords that were based on children and learning tools. To recover the website from previous Google Penalty that lead to drop of upto +40% organic traffic.
Challenges
Our Process
SEO Audit
As is with all our clients, our first few days are always spent identifying the key areas that require improvement. With The Nestery, we understood that there were changes needed at the website’s technical backend, technical SEO, On-Page SEO, and content.
SEO Strategy
All our teams worked simultaneously to ensure that every aspect of the audit was being tackled at the same time. So, while the SEO team was working on locating keywords and completion of SEO based tasks, the content was creating search engine optimised kilometer content and blogs.
Execution
Improvements
Being in the industry for several years now, we were aware that we would have to keep a track of the progress every single day. Regular improvements were made, based on the changes being observed.
Tools We Used
Outcomes
- +168% Organic Traffic Increase
- +102% Revenue increase
- Better CTR compared to past 6 months
What Our Clients Say About Us
Ovador helped us build an actionable plan to stand up our SEO effort and then work week-over-week to grow. Over the course of our work together, we conducted a full code refactor and built over 200 pieces of content. With Ajit's hands-on help, we expanded our keyword reach, organic impressions, and clicks by nearly 5x.
Chief Brand Officer, Magnifi
During our collaboration with Ajit and his team, we were highly impressed by his exceptional level of technical knowledge and expertise in the field of SEO. He has a deep understanding of the most up-to-date SEO trends and strategies, and his methodical approach to projects ensures that his clients achieve the best possible results. One of the things that stands out about Ajit is his commitment to staying up-to-date on the latest SEO developments. He is always learning and adapting his strategies to stay ahead of the curve, ensuring that his clients always receive the most effective SEO solutions. Additionally, Ajit's outstanding technical knowledge and expertise in SEO proved invaluable to our company when he helped us identify the root cause of a problem we were facing on Google. His expertise helped us solve it methodically and step-by-step.
Co-Founder, TheNestery
It’s been great working with you Ajit till now. Appreciate your efforts you have given being a SEO and Performance Marketing Consultant for us. Knowledge shared by you with team has been really valuable and up to date. We have seen significant improvements on SEO and Performance Marketing results. Looking forward to continue working with you. Thanks again for your help and guidance
Founder - EcraftIndia
Orvador team has helped fix and set up the base for digital marketing for Educate girls in the short span of a few months. The team has extensive experience of working in this domain both from Indian and global perspective. They are always available for a quick consultation on any technical and related topics to help us achieve our business goals. We look forward to working with them on a long term basis.
AGM - EducateGirls.ngo
Rubamin has been working with Orvador for the past few months. In these 5-6 months, we have seen a spike in our online presence and that of our products. Ajit and his team works rigorously to make sure that the clients are satisfied. His team is always on time to deliver the results. Orvador is efficient, ambitious, proactive and on top of their game. They have helped us work with our website and domain in charge to revisit and recreate our entire website, based on the feedback of our division heads. Rubamin has surely benefited from the work done and the blogs written by them, and we are sure you would to.
Corporate Strategy and Planning Analyst Rubamin Pvt. Ltd.
As a young startup, what I'm looking for is a partner - Ajit and his team are exactly that - they are proactive, creative, energetic - always coming up with low cost innovative ways to build the brand and reduce CAC. Ajit does not limit his input to digital marketing - he is always pushing me to do better in adjacent areas including PR, customer service, partnerships and much more. I hope to find partners like Orvador for all parts of my business.
Founder Thepinkmoon.in
Orvador is an excellent partner when your brand is beginning its foray into digital marketing . The team is professional and task and inscribe focused . They are meticulous in their execution too ! All the best for your future.
Head of Marketing and Communications - TheOrganicWorld.com
Working with Orvador has been a great experience. The team is extremly capable with SEO and proactive in coming up with implmentable solutions. We have seen a 200% increase in our organic traffic from SEO and a 70% increase in SEM conversion at a lower cost per
Head, Online Giving at Giveindia
It was a great experience working with Ajit and his team. They are one of the best teams to work with. We really saw improvements in our organic website traffic. The most important point to be considered is their prompt response to every situation. Their understanding of the client’s concerns is accurate too. A great team to work with.
Executive director - Ramesh Flowers Private India limited