51% growth in conversion through SEO activities in the first 6 months

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Organic Traffic

51% arrow top green


Highest SERP arrow top green

for relevant keywords

Increase In Footfall arrow top green

at physical stores

About The Organic World

The Organic World is the premier organic shop in Bangalore. It has 11 offline stores besides a community of active buyers online. It offers fresh organic food sourced from their own farms and trusted partners. It also offers organic and healthy baby products, personal care products, clothing, and home furnishing products.

Project Goal

The objective was to make the platform rank on top in India for keywords like ‘donation’ and ‘NGOs’ besides getting traffic from abroad.


New Brand
Our relationship with The Organic World dates back to the time of its inception. We started working together when it was a new brand in the market. Hence, the challenge was to compete with the other established grocery and organic brands in the city.
Local Visibility In Bangalore
TOW sells its products in Bangalore alone. Hence, the challenge was to establish it as a preferred grocery brand in the city and attract local traffic.

Our Process

SEO Audit

We started by identifying the key areas related to SEO that required improvement. Areas that required strategic changes were Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for The Organic World for the next 3 months.


Following our strategy, we started implementing the suggestions to observe changes in outcomes.
● Keywords Research
We started by finding hyper-localized keywords related to Bangalore. Keywords were searched for each webpage to ensure their relevance and higher searchability.
● On-Page SEO
We optimized the TOW’s website for local searches by infusing city-based keywords and customer-centric content.
● Optimizing Google Listings
We verified and optimized the Google listings of all TOW’s 11 physical stores to attract the ‘near me’ traffic.


We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

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We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

4X More

Increase in Organic Traffic from keywords like ‘Near me’, and mobile users

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors from keywords related to Healthcare, Organic food, Sustainability.

What Our Clients Say About Us​

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