We optimised the website for SEO
with targeted keywords, technical SEO, local search visibility, and boosted traffic through Organic channel
10X
4X
Highest SERP
About Linen Trail
Project Goal
Challenges
Our Process
SEO Audit
As is with any brand, we always start with a thorough and in-depth SEO audit, paying special attention to Technical SEO, On-Page SEO, as well as existing onsite content.
SEO Strategy
Based on what we found during our SEO audit, we initiated designing a tailored made strategy that would allow Linen Trail to improve organic traffic and rankings.
Execution
Improvements
As an experienced agency, we understand that results will not be visible overnight, which is why we kept a constant eye on every metric and kept track of all the changes.
- Performed ethical SEO audit and fixed all errors to enhance the search console health
- Optimized the Website with Meta Tags, Long Form Content, and Well Researched Blogs
- Added informative user intent topics such as “how,” “what,” “who,” and “why” in the form of blogs
- The Product Page Design was improved by adding A2 Content and Personalized Content.
Tools We Used
Outcomes
There was an improvement in rankings in almost all the categories – pages were ranking in the top 5 and for linen shirt, the website is ranking at 2.
- 10X growth in Organic Traffic
- Ranking improvement for highly competitive keywords like
- Men Linen Shirts
- Linen Shirts
- Linen Kurta
- Pure Linen Shirts
- Linen Half Shirts
- Line full shirts
- 4X-5X growth in conversion rate from organic traffic
- Growth in brand keywords clicks
- The new users count increased Via organic channels
What Our Clients Say About Us
Ovador helped us build an actionable plan to stand up our SEO effort and then work week-over-week to grow. Over the course of our work together, we conducted a full code refactor and built over 200 pieces of content. With Ajit's hands-on help, we expanded our keyword reach, organic impressions, and clicks by nearly 5x.
Joe Riley
Chief Brand Officer, Magnifi
During our collaboration with Ajit and his team, we were highly impressed by his exceptional level of technical knowledge and expertise in the field of SEO. He has a deep understanding of the most up-to-date SEO trends and strategies, and his methodical approach to projects ensures that his clients achieve the best possible results. One of the things that stands out about Ajit is his commitment to staying up-to-date on the latest SEO developments. He is always learning and adapting his strategies to stay ahead of the curve, ensuring that his clients always receive the most effective SEO solutions. Additionally, Ajit's outstanding technical knowledge and expertise in SEO proved invaluable to our company when he helped us identify the root cause of a problem we were facing on Google. His expertise helped us solve it methodically and step-by-step.
Vaishnavi Rangarajan
Co-Founder, TheNestery
It’s been great working with you Ajit till now. Appreciate your efforts you have given being a SEO and Performance Marketing Consultant for us. Knowledge shared by you with team has been really valuable and up to date. We have seen significant improvements on SEO and Performance Marketing results. Looking forward to continue working with you. Thanks again for your help and guidance
Rahul Jain
Founder - EcraftIndia
Orvador team has helped fix and set up the base for digital marketing for Educate girls in the short span of a few months. The team has extensive experience of working in this domain both from Indian and global perspective. They are always available for a quick consultation on any technical and related topics to help us achieve our business goals. We look forward to working with them on a long term basis.
Anusha Kumari
AGM - EducateGirls.ngo
Rubamin has been working with Orvador for the past few months. In these 5-6 months, we have seen a spike in our online presence and that of our products. Ajit and his team works rigorously to make sure that the clients are satisfied. His team is always on time to deliver the results. Orvador is efficient, ambitious, proactive and on top of their game. They have helped us work with our website and domain in charge to revisit and recreate our entire website, based on the feedback of our division heads. Rubamin has surely benefited from the work done and the blogs written by them, and we are sure you would to.
Rajdeep Dalmia
Corporate Strategy and Planning Analyst Rubamin Pvt. Ltd.
As a young startup, what I'm looking for is a partner - Ajit and his team are exactly that - they are proactive, creative, energetic - always coming up with low cost innovative ways to build the brand and reduce CAC. Ajit does not limit his input to digital marketing - he is always pushing me to do better in adjacent areas including PR, customer service, partnerships and much more. I hope to find partners like Orvador for all parts of my business.
Divya Goenka
Founder Thepinkmoon.in
Orvador is an excellent partner when your brand is beginning its foray into digital marketing . The team is professional and task and inscribe focused . They are meticulous in their execution too ! All the best for your future.
Isha Khanolkar
Head of Marketing and Communications - TheOrganicWorld.com
Working with Orvador has been a great experience. The team is extremly capable with SEO and proactive in coming up with implmentable solutions. We have seen a 200% increase in our organic traffic from SEO and a 70% increase in SEM conversion at a lower cost per
A.G.Lakshaman
Head, Online Giving at Giveindia
It was a great experience working with Ajit and his team. They are one of the best teams to work with. We really saw improvements in our organic website traffic. The most important point to be considered is their prompt response to every situation. Their understanding of the client’s concerns is accurate too. A great team to work with.
Raina Singhwi
Executive director - Ramesh Flowers Private India limited