- Orvador

6X

Organic Traffic

4+

Return on Ad Spend

90%

Google Grant Utilization

Top Rankings

In Relevant Keywords

About Educate Girls

Educate Girls is a non-profit started in 2007 to improve access to quality education for marginalised girls in India. It works with communities and government schools to enrol out-of-school girls and strengthen learning outcomes. Through a scalable, community-led approach, the program aims to empower 1.5+ million girls by 2025. Educate Girls operates across India and the US, mobilising global support to expand impact on the ground.

Project Goal

Project goal was to rank on Page 1 (Top 3 where possible) in India for high-intent keywords like “NGO”, “donation”, and “best NGO to donate”, while also improving visibility in the US to attract international traffic.

Challenges

Brand trust
In the nonprofit sector, trust plays an important role. Hence, the challenge was to undertake SEO activities from the perspective of building trust as well. For example, timely use of the keyword and phrases like ‘trusted NGO’ partners or ‘due-diligence’ in meta tags and descriptions.
Organic SEO Visibility
India has >3 million registered NGOs. Even if 1/10th of these nonprofits are digitally active, imagine the level of competition keywords like ‘Indian NGO’ would have. Hence, our challenge was to stay ahead of the competition and be on top of search results for keywords like ‘NGO’ and ‘donation’ in India and abroad.
Local Search Traffic
Local search traffic is the highest converting traffic given its relevance in terms of geography. With GiveIndia, our challenge was to channelize the local traffic from major Indian cities to its website from where most of the donations could come.

Our Process

SEO Audit

We started by identifying the key areas related to SEO that required improvements, such as Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for GiveIndia for the next 3 months.

Implementation

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

semrush
ga4

Outcomes

We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

6X More

Organic traffic from high-intent NGO + donation keywords

2X More

Increase in international organic visibility across the US and other overseas markets.

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors from topics like education, Best NGO for girl education, girls’ learning, and school transformation.

What Our Clients Say About Us​

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