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Объяснение свечи Дожи

Last updated by Ajit Singh Kullar

Свеча «‎доджи» в трейдинге: что это такое и как ей торговать

цена открытия и закрытия свечи

Им может стать, например, последующая большая бычья свеча, закрывшаяся выше цены открытия Молота. Доджи могут сигнализировать о неопределенности на рынке и/или о противостоянии на равных между медведями и быками. Очень малое тело свечи и большие тени говорят о том, что цена двигалась значительно выше и ниже цены открытия, и в итоге закрылась очень близко от исходной отметки.

Свеча Молот

Свеча, у которой цена открытия и цена закрытия совпадают. Дожи – признак нерешительности участников рынка, то есть говорит о приближении разворота рынка. Если Дожи слишком часто встречается на графике, то не имеет значимости. Цена к концу периода завершает движение на том же месте.

Что такое доджи надгробие и как его использовать?

Стоит обратить внимание, что если сразу после звезды дожи появляется зеленая свеча, образующая ценовой разрыв вверх, дожи перестает быть медвежьим сигналом. В основании – цена закрытия зеленой свечи чуть выше цены закрытия красной свечи. Что касается, медвежьего поглощения, то это уже паттерн, сигнализирующий о высокой вероятности смены восходящего тренда на нисходящий. Такая модель формируется при условии, если на исходе восходящего тренда за цена открытия и закрытия свечи небольшой бычьей свечой появляется значительно более крупная медвежья.

Таким образом, ни покупателям, ни продавцам не удалось одержать верх в противостоянии — на рынке сложилась своего рода «ничья». Если волчок появляется после большой бычьей свечи, это говорит о снижении давления со стороны покупателей. И, наоборот, если волчок появляется после медвежьей свечи с длинным телом — это будет говорить об ослаблении давления со стороны продавцов. Обе ситуации сигнализируют о высокой вероятности смены тенденции. Каждая свеча на графике отражает движение цены в течение определенного таймфрейма. Тело свечи образуют цены открытия и закрытия, а тени — максимумы и минимумы.

Завеса из темных облаков — это разворотный паттерн, который возникает после восходящего тренда, когда цена открытия медвежьей свечи выше, чем максимум предыдущей бычьей. Вторая – маленькая свеча с узким телом, располагается ниже закрытия первой и указывает на рыночную неопределенность. Свеча с длинной верхней тенью – Говорит возможно начинающемся восходящем тренде.

цена открытия и закрытия свечи

  • Все это исследуется в прайс экшн, мы же пока сосредоточимся на японской классике.
  • Появление Рикши после сильного тренда может свидетельствовать о возможной смене направления, т.к.
  • Марибозу черного цвета показывает, что цена открытия была равна ее максимуму, а закрытия равна минимуму.
  • Волчки – свечи с малым размером тела отражающие упорную борьбу между быками и медведями.
  • В данном случае, паттерны «три наступающих солдата» сигнализировали о продолжении роста цены акций.
  • Всем привет, это серия обучающих статей, на обще-трейдинговую тематику, не привязанных к какой либо торговой стратегией.

Если окно не закроется за три торговых сессии, то предшествующая корректирующему спаду или подъему тенденция будет продолжаться. Особенное если окно открывается с маленькой черной свечи области застоя, которая находится на низком ценовом уровне. Есть Бычье окно и Медвежье окно, что зависит от тенденций. Харами или Беременная – это свеча с маленьким телом, которое расположено в пределах длинного тела предшествующей свечи. Харами – не сильный сигнал, он только предупреждает о том, что возможно скорое завершение тенденции.

цена открытия и закрытия свечи

В этом примере мы видим, что цена отскакивала от сильного уровня поддержки, но не https://forexby.com/ смогла пробиться ниже него. С третьей попытки цена действительно пробила уровень поддержки, но рынок быстро развернулся и сформировал паттерн Поглощение, который сигнализировал о дальнейшем росте цены. Обратное справедливо для паттерна три внутри вниз, который формируется в конце восходящего тренда.

цена открытия и закрытия свечи

Чтение одиночной свечи включает в себя анализ ее тела и теней. Длинное тело сигнализирует о сильном движении цены, тогда как длинные тени показывают возможную неопределенность. Цвет тела указывает на снижение (красное) или рост (зеленое) котировок. Бычья свеча Захват за пояс формируется при нисходящем тренде и обладает длинным белым телом без нижней тени, что указывает на рост покупательской активности. Паттерн Повешенный становится более значимым на ключевых уровнях сопротивления. Он сигнализирует о потенциальном медвежьем развороте тренда и начале снижения цены.

Такая свеча доджи сигнализирует о полной нерешительности на рынке и выглядит как горизонтальная линия. Стандартная свеча Доджи появляется, когда цена открытия и закрытия актива практически совпадают, а тело свечи становится очень маленьким, почти линией. Модель поглощение сигнализирует о сильном развороте и формируется с двумя свечами. Вторая бычья свеча полностью поглощает первую медвежью свечу. Это означает, что продавцы потеряли свою инициативу после недавнего нисходящего тренда, и быки теперь полностью контролируют ситуацию.

How to Choose the Right Digital Partner for Your Nonprofit SEO agency

Last updated by staff

Running a nonprofit is not only about passion—it’s about making a real difference with limited money and resources. A good digital partner can help you reach more donors, motivate volunteers, and spread your mission online. But with so many agencies saying they know “digital for good,” the question is—how do you choose the right one?

This guide will explain what makes a digital partner effective for NGOs, how you can judge them step by step, and why working with a Sustainable Digital Marketing Agency is the smart way to grow for the long run.

Digital Marketing Agency

Why Nonprofits Need a Specialized Digital Partner

Unlike businesses, nonprofits face unique challenges:

  1. Smaller budgets and limited resources
  2. More accountability to donors and communities
  3. Need for emotional storytelling that also shows real impact

A normal agency may know the digital tools, but an NGO Digital Marketing Agency knows how to design campaigns with purpose, compliance, and long-term results in mind.

Key Things to Look for in a Digital Partner

1. Experience With NGOs and Nonprofits

Not every agency is right for NGOs. Ask:

  1. Have they worked with nonprofits before?
  2. Do they know donation funnels, Google Ad Grants, and donor journeys?
  3. Can they show you case studies from other NGOs?

Picking a Nonprofit SEO agency that already understands donor psychology will save you time and money.

2. A Sustainable Approach to Marketing

Google rules and ad platforms keep changing. Shortcuts may give you fast results, but they don’t last. A Sustainable Marketing Agency will focus on:

  1. Ethical SEO (no spammy links or black-hat tricks)
  2. Long-term donor building strategies
  3. Content that educates, inspires, and converts
  4. Clear and honest reporting

This way, your growth won’t vanish after the next Google update.

3. Full Digital Support

Nonprofits need more than just SEO. A good partner should help with:

  1. Accessible websites for all users
  2. Mission-driven content marketing
  3. Proper use of Google Ad Grants and donor ads
  4. Data tracking with GA4, Search Console, and dashboards
  5. Social media that builds a strong community

In short, they should act like digital support for NGOs, not just a vendor.

4. Alignment With Your Values

Nonprofits run on values. Partnering with ethical SEO experts ensures campaigns respect your mission instead of just chasing clicks. Ask:

  1. Do they practice responsible and inclusive storytelling?
  2. Do they avoid manipulative tactics?
  3. Are they clear about budget and reports?

Your digital partner should feel like part of your own team.

People Also Ask Quick Answers

What does a digital marketing agency for nonprofits do?
 They help NGOs increase online presence, attract donations, engage volunteers, and share their story effectively.

How is a nonprofit SEO agency different?
 They focus on donor intent and mission storytelling, not just product sales. Keywords like “donate,” “support,” or “partner with” are their focus.

Why is sustainability important in NGO marketing?

Because NGOs cannot waste money. A Sustainable Digital Marketing Agency builds lasting visibility with ethical methods and evergreen content.

How do I choose the best digital partner for my NGO?

  1. Check their NGO experience
  2. Ask for case studies
  3. See if they provide SEO, ads, content, analytics together
  4. Confirm ethical and sustainable practices
  5. Match their values with yours

Can small NGOs also benefit?
 Yes. A good SEO agency for ngo’s will design campaigns that fit your budget and help you get maximum impact.

Step-by-Step Way to Choose Your Partner

  1. Set Your Goals – Do you need more donations, volunteers, or reach?
  2. Shortlist Agencies – Only those with proven NGO work.
  3. Request Proposals – Look for clear strategies, not only big promises.
  4. Check Tools – GA4, GSC, and donor tracking are musts.
  5. Confirm Sustainability – Long-term focus is key.
  6. Start Small – Begin with a pilot project before committing big.

Voice Search Friendly Phrasing

Today many people ask Google and Alexa questions like:

  1. Best NGO digital marketing agency near me
  2. How can my nonprofit get more donations online?
  3. Which is the most sustainable marketing agency for NGOs?

Using conversational language helps you rank in these searches.

Why Orvador Could Be the Right Choice

At Orvador, we’ve built our name as a Sustainable Digital Marketing Agency trusted by NGOs, social enterprises, and purpose-driven brands.

  1. We understand donor psychology and Google Grant rules.
  2. We believe in ethical, long-term growth strategies.
  3. We work as your long-term digital partner, not just as vendors.

Whether you’re a local NGO or a global foundation, we design strategies that help you grow impact in a sustainable way.

Final Thoughts

Choosing the right digital partner is one of the biggest decisions for your nonprofit. The right NGO Digital Marketing Agency will not just provide services—they will become a partner who amplifies your mission, respects your values, and supports your growth year after year.

So, when you ask “How to choose a digital partner for nonprofits?”—remember, the best choice combines expertise, ethics, and sustainability. Because your mission deserves nothing less.

SEO for Non Profits in 2025: What Still Works and What Doesn’t?

Last updated by staff

What does it take SEO for nonprofit to be seen in a world that’s always scrolling? Every brand is fighting for that, however small a span of undivided attention that they can get. 

This attention is important not just for brands looking to generate business but for nonprofits as well. So staying visible online is non-negotiable in 2025. Nonprofit SEO is about trust, authenticity, and connection. We at Orvador, a sustainable marketing agency, know what could do the trick for an organization like yours online. Your mission should speak louder than any algorithm trick. Let’s explore SEO strategies for nonprofits that deliver real results and the outdated tactics you can finally leave behind.

 

Nonprofit SEO in 2025: What Still Works and What Doesn't?

What Still Works in 2025

 1. Impact-Driven Content

Content is as important for SEO as it was earlier. However, standards have risen. Generic blogs won’t cut it. Your stories need depth, data, and a sense of purpose. Show transformation, how a single donation changed a child’s education or a program revived an entire community.

Numbers strengthen your stories. Data-backed narratives demonstrate accountability, while real voices bring emotion and authenticity. Think about your content as an invitation. People should feel closer to your cause with every page they read.

Focus on evergreen resources. Long-form guides, explainer articles, and educational content can serve your audience year-round, while also positioning your organization as an expert. Nonprofit content optimization in 2025 is about blending narrative and insight, quality over quantity.

2. Local SEO for Community Impact

Most nonprofits operate in specific communities, yet many underuse Local SEO. Optimizing locally helps you appear where your donors, volunteers, and partners are searching. Update your Google Business Profile with attention to detail. This is often your first impression online.

Show up in your community, local SEO is a lot about that. Keep your NAP (Name, Address, Phone) consistent everywhere and create content that actually feels local. Think:

  1. Celebrating neighborhood milestones and events
  2. Highlighting collaborations with local partners
  3. Showcasing the impact of your grassroots initiatives

 

That’s not all. A mention in a regional publication or a local blog can drive lasting credibility. This can also enhance your visibility. The closer you get to your community, the stronger your online presence becomes.

 3. Ethical Backlinking and Partnerships

Forget shortcuts. Backlinks are still vital, but 2025 is all about ethical SEO for nonprofits. Seek genuine collaborations. Guest articles for aligned organizations, co-branded campaigns, or a shared community resource page can create high-quality backlinks that mean more than numbers.

Building thought leadership is another organic way to earn links. Secure speaking opportunities, podcast features, or opinion pieces on industry platforms. These naturally result in backlinks and raise your credibility.

Consider partnerships strategically. Backlinks should come from organizations or publishers that reflect your values. Quality always beats quantity, and authenticity strengthens both SEO and trust.

 4. Mobile-First & UX That Feels Human

Your website is your nonprofit’s digital home. If it’s slow or hard to use, people won’t stay. In 2025, mobile optimization can’t be done without. Your site should load in seconds, with menus that are intuitive and pages that are easy to navigate.

Accessibility is equally important. Adding alt text, captions, and clear fonts doesn’t just comply with regulations; it ensures everyone can engage with your mission. Google values sites that are inclusive.

Your calls-to-action should feel effortless. Visitors shouldn’t have to dig to find donation pages or volunteer sign-ups. A well-designed user experience keeps people engaged longer and signals quality to search engines.

What Doesn’t Work Anymore?

Some old-school tactics still linger, but they’re dead ends in 2025.

  1. Keyword Stuffing: Overusing terms like “Nonprofit SEO 2025” won’t fool search engines. Write for humans first.
  2. Buying Backlinks: Paid link farms and schemes risk penalties that are hard to recover from.
  3. Ignoring User Intent: If your content doesn’t solve problems or answer questions, people will bounce.
  4. Set-It-and-Forget-It SEO: Search algorithms evolve constantly. Regular content audits and updates are essential.

These outdated methods damage your credibility.

Latest Nonprofit SEO Trends for 2025

 

1. AI-Powered Content and SEO Tools

AI is everywhere. It’s great for generating outlines, finding content gaps, and spotting technical issues. But don’t let automation take over your storytelling. AI can save time; your authenticity keeps donors coming back.

Use AI to scale smarter, not lazier. Let it help with research and data, while your voice remains front and center.

2. E-A-T: Expertise, Authoritativeness, Trustworthiness

It’s important to conform to Google’s E-A-T guidelines. Your website should prove expertise, highlight staff credentials, partnerships, and case studies. Authoritativeness means being referenced by credible sites, while trust comes from transparency.

Publish impact reports, financial data, and stories with clear attribution. Secure your site with HTTPS. 

3. Semantic SEO and Topic Clusters

The future is topic-driven, not keyword-obsessed. Build topic clusters that connect related content. Start with a strong pillar page, like “Girls’ Education in India,” and link to supporting articles about government initiatives, success stories, and challenges.

This structure signals to search engines that you’re a trusted authority in your space. It also improves navigation for readers who want to explore your work deeply.

4. Video SEO

Owing to the decreasing attention spans, short-form video continues to dominate. Platforms like YouTube and Instagram are now search engines in their own way. You need to smartly optimize video titles, tags, and transcripts.

Video gives donors and supporters a window into your work. It builds emotional connections faster than text. Embedding videos also increases the overall time spent by users on your page, thus improving SEO signals.

Partnering for Sustainable Growth

Mastering SEO strategies for nonprofits is a long game that blends strategy, creativity, and technical know-how. For many organizations, partnering with a Sustainable Digital Marketing Agency like Orvador can help unlock growth.

We design campaigns rooted in authenticity and measurable impact. By following the latest nonprofit SEO trends and prioritizing ethical practices, we help nonprofits reach the right people and amplify their message.

SEO in 2025 is about building trust, sharing your story, and driving real-world change. Get your foundation right, focus on quality, and stay consistent. Visibility is transformation.

Want to explore? Contact Us.

How Nonprofits Can Use Google Ad Grants to Drive Impact

Last updated by staff

Every NGO works day and night to bring change. But today, only hard work is not enough – visibility is also needed. If people don’t know about your cause, how will they support you? This is where Google Ad Grants make a big difference.

Google Ad Grants give $10,000 per month in free Google Ads to eligible NGOs and nonprofits. With this, NGOs can spread awareness, raise funds, attract volunteers, and grow their mission.

At Orvador, we are not just another digital agency. We are a sustainable digital marketing agency that works with NGOs to create real, long-term impact. In this blog, we explain what Google Ad Grants are, how they work, and how NGOs can use them effectively with the right strategy.

 

Google Ad Grants

What is Google Ad Grants?

Google Ad Grants is a global program to support nonprofits. Eligible NGOs get $10,000 every month in free advertising credit on Google Search.

This means your ads can show whenever people search for topics connected to your cause.

For example:

  1. Education NGO → Ads for “donate for girl child education”
  2. Environment NGO → Ads for “plant trees donation”
  3. Health NGO → Ads for “support cancer patients”

This program allows NGOs to appear in Google search results, without spending from their own pocket.

 

Why Google Ad Grants Matter for NGOs

Most NGOs depend on donations, volunteers, and awareness. But reaching the right audience is difficult. With Google Ad Grants, NGOs can:

  1. Increase Awareness – Reach people searching online for causes.
  2. Boost Donations – Bring donors directly to your fundraising pages.
  3. Recruit Volunteers – Show ads for volunteering opportunities.
  4. Promote Events – Spread word about marathons, fundraisers, or campaigns.
  5. Build Credibility – Being on top of Google results builds trust.

At Orvador, we have seen how NGOs grow fast when they use Google Ad Grants with the right strategy.

 

Who Can Apply for Google Ad Grants?

Not every organization is eligible. Google has rules:

  1. Must be a registered NGO / nonprofit
  2. Government bodies, schools, hospitals are not eligible
  3. Website must meet standards (good content, secure, no broken links)
  4. Must agree to Google’s donation & non-discrimination policies

 

How to Apply for Google Ad Grants

Step-by-step process:

  1. Check Eligibility – Confirm your NGO is registered and meets criteria.
  2. Register with TechSoup – Google verifies NGOs through TechSoup or partners.
  3. Apply for Google for Nonprofits – After verification, apply.
  4. Activate Google Ad Grants – Once approved, get ad account access.

Create Campaigns – Start building ads for your audience.

On paper it looks simple, but in reality NGOs face challenges—policies, optimizations, low results. Thats why many NGOs work with experts like Orvador, a trusted NGO Digital Marketing Agency.

Best Ways NGOs Can Use Google Ad Grants

Just having $10,000 free ads is not enough. It must be used wisely.

  1. Drive Online Donations – Ads for keywords like “donate for children education.”
  2. Spread Awareness – Ads explaining your mission.
  3. Attract Volunteers – Example: “Volunteer with environment NGO in Delhi.”
  4. Promote Events – Ads to get registrations for marathons, awareness drives.
  5. Educate Public – Promote blogs/resources to build long-term trust.

 

Common Challenges NGOs Face

Many NGOs fail to fully use the grant. Common issues are:

  1. Low CTR (ads not engaging)
  2. Weak landing pages (people click but don’t act)
  3. Policy violations (ads disapproved often)
  4. Unused budget (not spending the full $10,000)

The solution is expert management. Agencies like Orvador ensure every rupee of credit is used properly.

 

How Orvador Helps NGOs

We are more than just a marketing agency. As a Sustainable Digital Marketing Agency, we focus only on good causes

We help NGOs by:

  1. Keyword Research – Finding what donors/volunteers are searching.
  2. Ad Creation – Writing ads that get more clicks.
  3. Campaign Optimization – Ensuring ads follow Google rules and perform better.
  4. Landing Page Improvements – Making donation/signup pages effective.
  5. Analytics & Reporting – Showing what’s working, what’s not.

 

Real NGO Success Stories

  1. Education NGO – Online donations grew by 60% after running ads for “donate for girls’ education.”
  2. Environment NGO – Got 300+ volunteers through “tree plantation drive” ads.
  3. Health NGO – Doubled website traffic in 3 months.

 

Final Tips for NGOs

  1. Set clear goals (fundraising, awareness, volunteers)
  2. Keep testing ad copy for better CTR
  3. Track results with Google Analytics / GA4
  4. Focus on landing page quality
  5. Work with specialized partners like Orvador

 

Conclusion

Google Ad Grants is a golden chance for NGOs to expand their reach without spending money. But success depends on smart use. Many NGOs struggle because they lack expertise or resources.

Thas where Orvador comes in. We help NGOs maximize every bit of the $10,000 grant &nd whether its fundraising, volunteer recruitment, or awareness campaigns.

 If you are an NGO and want to make the most of Google Ad Grants, connect with Orvador today. Together, we can grow your mission and bring real change.

SEO for Nonprofits: 7 Proven Strategies to Win Organic Traffic

Last updated by staff

Sustainable Digital Marketing Agency

Let’s be honest, sustainable brands don’t always play by the usual marketing rules. They lead with impact, values, and a vision that often puts community before conversion. But even if your goal isn’t profit-first, your visibility still matters. That’s where SEO for sustainable brands becomes critical. Done right, it helps your content rise above the noise and meet the people already searching for change. SEO for nonprofits is the key to winning organic traffic and building long-term visibility. By using smart SEO strategies, NGOs can reach more supporters online.

Orvador specializes in building organic strategies tailored for ethical and eco-driven organizations. We don’t sell your story. We help the right audience find it, whether they’re donors, customers, or collaborators.

Digital Marketing for Conscious Brands Is a Winning Game. See How!

If your brand exists to serve a cause or drive positive change, traditional digital marketing advice may fall flat. Conscious brands don’t grow through clickbait. They grow through connection, purpose, and clarity. That’s why working with a Sustainable Digital Marketing Agency is essential—digital marketing for sustainable brands isn’t about flooding social feeds; it’s about building trust through thoughtful, well-structured content.

Orvador supports mission-led teams with SEO, analytics, and messaging strategies that reflect who they are and why they exist. We turn your blog, impact stories, and educational pages into long-term drivers of visibility and action. Think quality over quantity always. As a dedicated NGO Digital Marketing Agency, we know how to connect purpose with performance.

 

How To Drive Targeted Organic Traffic for Nonprofits?

Most nonprofits and conscious brands can’t compete with the search volume behind broad keywords like “education” or “climate change.” But long-tail keywords, specific, lower-competition phrases like “ways to get involved in community water projects”, can be game-changing.

Why? Because they reflect real intent. Someone searching for that phrase wants more than just information. They’re looking for the next step. That’s where your content can shine. We map keyword intent to your mission so your content serves a purpose and gets found.

More relevance, better engagement, and no clicks wasted.

1. E-E-A-T: The Core of Authentic SEO for Nonprofits and Charities

Google’s ranking signals have changed, and one acronym carries a lot of weight: E-E-A-T. E-E-A-T means Experience, Expertise, Authoritativeness, and Trustworthiness. Especially for nonprofits and issue-based brands, this isn’t just a guideline. It’s the foundation.

Search engines now ask: Who’s writing this? Do they know what they’re talking about? Are they part of the community they’re serving? We help tell stories backed by credible voices. That might mean including quotes from field staff and referencing published research. It’s a key part of strong SEO for nonprofits & charities that actually earns trust and clicks. This is where a mission-aligned NGO digital marketing agency like Orvador brings real value—by pairing impact storytelling with credibility signals.

2. Aligning with Google’s Helpful Content Update

In recent years, Google rolled out the Helpful Content Update to prioritize human-first writing. That means pages built purely for rankings with no real value are getting pushed down. For mission-driven brands, this is a huge opportunity.

You already have something real to say. The work lies in packaging it clearly and intentionally. We help clients take existing content, impact reports, blogs, and landing pages, and optimize them around what people are actually searching for.

This work is what fuels consistent, high-quality organic traffic for nonprofits who want to be found without relying on ads or algorithm luck.

3. SEO for Conscious Brands Builds Brand Over Time

The ROI of SEO for conscious brands isn’t just in traffic stats, it’s in authority. It’s in journalists citing your pages. It’s in donors finding you through Google. It’s in volunteers discovering your mission.

We’ve helped ethical brands improve rankings for mission-critical terms across sustainability, education, healthcare, and more. Our work is rooted in strategy but always tied back to storytelling.

SEO isn’t a tactic here. It’s a long-term investment in discoverability. If you believe in what you’re building, you should believe in helping people find it, every single day.

4. Grow Organic Traffic for Nonprofits by Creating the Right Content

You don’t need to publish constantly to be visible; you need to publish intentionally. For many nonprofits, the challenge isn’t writing more, it’s writing with purpose. Your mission is strong, but if your content isn’t answering the kinds of questions your audience is typing into search, you’re staying invisible.

That’s where we come in. We work closely with nonprofits to plan and write content that meets real search demand, blogs, long-forms, Quora answers, and more. The goal? To grow organic traffic for nonprofits through clear, relevant, and mission-aligned writing that builds trust and drives action.

It’s SEO that speaks human.

What Does Organic Traffic for Purpose-Driven Brands Mean?

Let’s clear something up: traffic isn’t the end goal. Alignment is. When you optimize for organic search, you’re not just attracting more people; you’re attracting the right people.

Whether that’s someone donating for the first time or exploring your ethical product line, organic discovery builds credibility. It means people are coming to you because your mission matches their intent.

That’s what organic traffic for purpose-driven brands delivers. It’s high-quality visibility that lasts longer than any social campaign, and it builds year after year, with the right SEO support behind it.

Get Ready to Make Your Mission Easier to Find with Orvador

You’re already doing the work. The missing piece might just be making it visible to the people who need to see it.

At Orvador, we work exclusively with nonprofits, conscious brands, and social impact startups. We understand your language, your priorities, and your pace. Whether it’s a content audit, full-funnel SEO strategy, or ongoing organic growth partnership, we’re in this for the long game

How to Trade Crypto: Updated Guide for Beginners 2025

Last updated by Ajit Singh Kullar

With some, you may be able to make an account and buy and sell small amounts of crypto without verifying your identity or submitting much sensitive information. Even if an exchange seems perfect on paper—or on its website—it’s worth reading up on existing customers’ actual experiences. It’s always a good idea to look up customer ratings and reviews to see if there are ongoing technical, security or customer service-related issues.

The exchange charges a standard maker fee of 0.1% and a taker fee of 0.2% for spot trading. For derivatives trading, it charges a 0.02% fee for makers and 0.065% for takers. KuCoin even ventures into the world of non-fungible tokens, providing a platform for buying, selling, and trading these digital collectibles.

Long-Term Trading

  • While the program has no expiration date, the promotion, on the other hand, was only available until June 2023.
  • Day trading involves buying and selling cryptocurrencies within the same day to capitalize on short-term price movements.
  • Today, some outlets accept cryptocurrencies as a form of payment.

When you close a leveraged position, your profit or loss is based on the full size of the trade. CFDs are leveraged products, which means you can open a position for a just a fraction of the full value of the trade. Although leveraged products can magnify your profits, they can also magnify losses if the market moves against you. Exchanges bring their own steep learning curve as you’ll need to get to grips with the technology involved and learn how to make sense of the data.

Best for Beginners

Cryptocurrencies markets are unregulated services which are not governed by any specific European regulatory framework (including MiFID) or in Seychelles. The eToro Academy is a totally free resource to help you upgrade your skills and make better trading decisions. Then practise what you learn risk-free in the virtual portfolio. Using the right order type—and knowing when to go long or short—helps you trade smarter, manage risk, and avoid emotional decisions.

Proper position sizing ensures that no single trade can significantly impact your overall capital. Our content is based on direct interviews with tax experts, guidance from tax agencies, and articles from reputable news outlets. However, if the 50-day moving average surpasses the 200-day moving average, the chart forms a pattern known as a golden cross.

How to Start Crypto Trading: A Step-by-Step Guide for Beginners

  • DCA means investing a fixed amount into a cryptocurrency at regular intervals—no matter the price.
  • If you use the BNB token to cover these fees, you can get a 25% discount.
  • The platform uses cold storage to keep its users’ assets safe from hackers.

So, this event did not harm Bitstamp’s reputation in any way, indicating the company’s strong commitment to its community. Additionally, Kraken is fully regulated and compliant with applicable laws, giving users peace of mind regarding the safety of their funds. Though, that is the only requirement for this product – besides having to sign up on Coinbase, of course. Admittedly, it’s quite appealing, considering you know you will be investing in a great exchange platform.

Discovering the best free crypto trading platforms that allow trading with zero or nearly zero fees. Start by defining how much you’re willing to risk on each trade. Many experienced traders never risk more than 1–2% of their total portfolio. Whether you’re trading Bitcoin or swapping tokens for fiat currency, this rule helps preserve capital. Storing your crypto safely is just as important as trading it. You can use the exchange’s built-in wallet, but it’s safer to store your assets in a wallet you control.

What is the most safe crypto platform?

One of CoinTracker’s standout features is its automated tax calculations. No more scrambling through your crypto trading platforms and crypto exchange records at the last minute. CoinTracker integrates seamlessly with top-rated crypto exchanges and platforms, pulling in your trading data and calculating your tax liability automatically. It’s the best crypto trading app for keeping your tax obligations in check without the hassle. So, don’t let the past prevent you from trying out Bitfinex if the platform’s opportunities have piqued your interest.

Staying informed is key to making timely and informed decisions. Once you feel like you are finally getting the hang of it and your analysis has improved you can start trading with actual money. If you’re new to the world of cryptocurrencies, don’t worry you are not alone.

Cointelegraph offers comprehensive coverage of everything happening in the crypto space. It keeps you in the loop with real-time updates and in-depth articles. The platform is packed with educational articles that help you understand the ins and outs of cryptocurrency trading.

Many exchanges also have limits on how much you can deposit, while accounts can be very expensive to maintain. If you run into issues with a trade or during the deposit or withdrawal process, you’ll want to be able to easily reach a customer service representative who can help. Find out what methods of customer support an exchange offers and their hours of operation. Some exchanges offer more limited selections of coins than others. If there are specific currencies that you hope to trade, confirm that those coins are supported.

Online wallets and crypto trading apps are great for convenience, but they can be vulnerable to hacks. Ledger Nano X offers the peace of mind that comes with knowing your cryptocurrencies are safe, no matter what. As you probably know, the fees charged by a trading platform can have a significant impact on profitability and should be considered when selecting one. Security is also crucial, as users want to ensure that their funds and personal information are safe from hacking and other security breaches.

Now that you have learned how crypto works, let’s get down to nailing how to make it work for you so that you end up making money. Entering the world of cryptocurrency trading without adequate knowledge can be risky. Cryptocurrency (or crypto for short) is a type of digital or virtual currency secured by cryptography, making it nearly impossible to counterfeit. Unlike traditional currencies like the cash in your wallet or money in your bank account, cryptocurrencies only exist online. Popular examples include Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC).

Step 3: Buy your cryptocurrency

Prices are quoted in traditional currencies such as the US dollar, and you never take ownership of the cryptocurrency itself. CFDs trading are derivatives, which enable you to speculate on cryptocurrency price movements without taking ownership of the underlying coins. You can go long (‘buy’) if you think a cryptocurrency will rise in value, or short (‘sell’) if you think crypto trader it will fall.

The appeal of cryptocurrency trading lies in its 24/7 market availability, high volatility, and the opportunity to profit from both rising and falling markets. Unlike traditional financial markets, the crypto market is not bound by geographical limitations or traditional banking hours, making it accessible to anyone with an internet connection. A beginner-friendly guide to crypto trading featuring key insights on market trends, security, and profitable strategies. The journey to becoming a profitable crypto trader has no end; it is a continual process of improvement. Never think you have learned enough because the secret to becoming profitable in the long run is to keep learning relentlessly and learn from the mistakes you have made.

You can easily transfer cryptocurrency from your portfolio to the eToro Wallet. Go to the Portfolio screen on the platform and click on the relevant open position. Trade 100+ cryptoassets on a trusted global multi-asset broker, with powerful tools, user-friendly features, and industry-leading security protocols—all with transparent, fixed fees. Start with assets that have high trading volume, are listed on major exchanges, and behave predictably—like Bitcoin or Ethereum. If you can’t explain what the coin does or who’s using it, don’t trade it.

Sustainable Marketing: Crafting Stories For Eco-Conscious Consumers

Last updated by staff

Now, more than ever, sustainability is at the forefront of the global conversation. As consumers become aware of the environmental impact, brands are realizing that sustainable practices are not just about meeting consumer needs. They do things to make a difference. One of the most effective ways for brands to connect with this new generation of environmentalists is through sustainable marketing.

Orvador always strives to highlight the importance of sustainability in today’s business environment; look at some of our most effective sustainable marketing strategies that have helped brands grow and create a lasting image. We are here today, to explain why a sustainable digital marketing agency is essential for creating compelling stories for sustainable brands.

Why Should Marketers Consider Sustainability

Sustainability isn’t just a buzzword anymore. It’s a must-have. Climate change, resource crunch, and corporate social responsibility are taking the spotlight, and people are looking out for the brands they trust. A recent McKinsey & Co survey revealed that, nearly 75% of the youngsters consider the sustainability of a product before making the purchase decision – which clearly means sustainability and eco-consciousness are at the top of everyone’s mind today.  Sustainable marketing isn’t just about meeting the needs of consumers, it’s also about making sure your brand is ready for the future. Businesses that adopt sustainable practices are more resilient in the long run, are economic, and boost their brand image. That’s where sustainable marketing comes in – it’s a great way for brands to show their support for positive change.

Sustainable Marketing Strategies for the Eco-conscious Brands:

In today’s ever-changing world of business, sustainable marketing strategies are a shining example of innovation and sustainability. Come join us on an adventure where eco-consciousness meets strategic genius, creating a future where businesses can grow responsibly and sustainably. These are the strategies that Orvador believes in, and have worked in favour of all our patrons.

These are just some of the techniques that Orvador believes in, and have worked in favour of all our clients:

1. Authenticity is a Must: Authenticity is the key to sustainable marketing. People can tell the difference between real dedication and greenwashing. Companies need to make sustainability a part of their identity and show how they’re doing their part to make a difference.

2. Content Matters: A digital marketing company can use content marketing to help people understand how their decisions affect the environment. Through blog posts, graphics, and videos, you can give people the info they need to make more eco-friendly choices.

3. Storytelling for Impact: Stories are what people want to hear, and that’s why sustainable marketing is so important. Create amazing stories and case studies that show why people should choose sustainable products, and how they can help make the world a better place.

4. Transparency and Traceability: Make sure you’re clear about where your products come from, how they’re made, and where they’re sold. Plus, having certificates and endorsements from people who know what they’re doing can help build trust with customers.

The Role of Digital Marketing Agencies in Sustainable Marketing

Digital marketing agencies are really important for brands that want to make a difference in the world. They help ensure their brand is seen and heard online, and use their knowledge of digital channels to get a sustainable message out. Here are the different ways digital marketing companies like Orvador can help with sustainable marketing:

1. Strategic Campaign Development: Digital marketing agencies are great at creating campaigns that are tailored to sustainable brands’ needs and values. They do a lot of research to figure out who their target audience is, what’s popular, and how to create campaigns that appeal to eco-conscious consumers.

2. Content Creation and Storytelling: Digital marketing agencies are great at writing content that shows how a brand cares about sustainability. They create blog posts, articles, videos, and infographics that tell stories that go beyond just the product. They make the brand more human and show how the brand goes through its sustainability journey. This helps them make a better connection with people.

3. Social Media Management: Social media is a great way to get your message out there and connect with people on a one-on-one basis. Digital marketing agencies use these platforms to create and implement social media campaigns that showcase a brand’s sustainability initiatives.

4. Data-Driven Insights: Agencies use analytics tools to get a better understanding of how people shop, what they like, and what’s going on in the world. With this data-driven approach, they can keep improving and staying ahead of the curve in an ever-changing digital world.

5. SEO for Sustainability: Digital marketing agencies use sustainable keywords and messaging in your website, content, and campaigns. This makes sure your brand is easily found by people who are looking for green products and info, so you can reach a more specific audience.

6. Partnerships and Influencer Collaborations: Digital marketing agencies can find influencers who share your brand’s values and work with them to create strategic partnerships and collaborations. This way, you can get your influencer’s audience engaged and help spread the word about your brand’s sustainability initiatives.

7. Monitoring and Reporting: Digital marketing agencies keep track of KPIs and create reports that show how successful your campaigns are. With this data-driven approach, you can track your impact, figure out what needs to be improved, and show off your sustainability efforts to people who care about your brand.

Sustainable marketing isn’t just a buzzword, it’s a game-changer that can completely change the way brands interact with consumers. With more and more people becoming more conscious of their impact on the environment, the key to sustainable marketing is to not only draw in eco-minded consumers, but also to actually make a difference. By teaming up with an experienced digital marketing agency that knows the ins and outs of sustainable marketing – such as Orvador, brands can really make a statement about how they’re committed to a better future. It’s not just about selling stuff — it’s about inspiring a movement to make the world a better place.

Brands can really tell a story about how committed they are to a better future. It’s not just about selling products — it’s about motivating a team to make the world a better place.

Elevating Green Presence: SEO Strategies For Sustainable Brands

Last updated by staff

In the digital age, where visibility is paramount, Search Engine Optimization (SEO) stands as the linchpin for companies. But what happens when this fundamental tool meets the world of sustainability?

Welcome to Orvador, where we are all about offering sustainable SEO solutions to brands that are making their mark in the world of sustainability. In this blog, let’s unravel the dynamic realm of SEO for sustainable brands, exploring how strategic virtual visibility can amplify the impact of eco-friendly organizations.

The Game-Changing Power of SEO for Eco-Friendly Brands

In the vast landscape of the internet, SEO isn’t just about climbing search rankings; it’s a game changer for sustainable brands aiming to leave a lasting mark. Consider this: 70-80% of users focus on organic results and ignore paid advertising. As sustainability becomes a priority for consumers, the demand for environmentally friendly products and services increases. A quality online service not only attracts environmentally conscious consumers, but also conforms to the standards that define sustainable consumption.

Defining Sustainable Brands in the Digital Age – Before we dive into SEO techniques, let’s understand what makes a brand truly sustainable in the digital age. Sustainability goes beyond green packaging; they embrace ethical sourcing, minimize environmental impact, and encourage open communication. These brands put people, planet, and profit first—a triple bottom line that resonates with conscious consumers who want products that align with their values.

SEO for Sustainable Businesses

In an ever-evolving digital landscape, where environmental sentiment meets online visibility, sustainable brands are finding their niche through SEO strategies tailored to their unique values. With this insight, let’s unpack how these businesses can enforce their environmentally friendly policies, encourage meetings and connect with a growing audience of discerning consumers. From green keywords to transparent communication, let’s embark on a journey infused with sustainable standards into the world of optimizing search engines and creating a digital footprint that lays principle forms of ethical, environmentally conscious living.

Embrace Eco-Friendly Keywords: Sustainable search engine marketing starts off with choosing keywords that mirror the brand’s commitment to the surroundings. Incorporate terms like “green,” “sustainable,” and “clean” into your search engine optimization strategy to resonate with an audience obsessed with sustainability.

Content is Key: Develop content material that tells the tale of your brand’s sustainability journey. Engage customers with blog posts, articles, and infographics that highlight eco-friendly practices, moral sourcing, and the high-quality effect your brand has on the environment. Take the example of a business enterprise that features blogs that tell memories of environmental activism, sustainable practices, and the corporation’s dedication to developing a wonderful alternative, aligning seamlessly with their eco-aware audience.

Optimize for Local Impact: Use local SEO to connect with the community and promote your sustainable business at a grassroots level. Use Google My Business, local keywords, and location-specific profiles to connect with customers interested in supporting environmentally friendly businesses in your area. Imagine this – an eco-friendly local grocery store in Bangalore can optimize for local search terms, such as “sustainable grocery store in Bangalore”, to reach customers looking for greener options closer to home. Or how BigBasket projects itself as a store that sources veggies and fruits directly from local farmers.

Transparency and Traceability: Transparent communication is a cornerstone of sustainable brands. Use meta descriptions, title tags, and on-page text to talk about your environmentally friendly practices. Be honest about your environmental efforts, certifications, and any testimonials from third parties, while building customer trust. Think of a sustainable home cleaning products brand that is clear with its commitment to using only plant-based materials, minimal environmental impact and cruelty-free testing throughout its website – that’s what we’re also talking about!

Leverage Social Media: Social media is a powerful ally in sustainable SEO. Share content that highlights your brand’s commitment to sustainability, connects with environmentally conscious communities, and increases your reach. Social cues such as likes and shares help reinforce usability research. Brands like Vedix, or Traya are a couple of those that make good use of social media to model a commitment to 100% natural or Ayurvedic, cruelty-free beauty products, environmental activism and fair trade practices, and it helps develop a strong online community too.

SEO for Eco-Friendly Brands for Opening New Horizons:

As the virtual panorama evolves, sustainable manufacturers have the opportunity to redefine search engine marketing norms. Optimizing no longer just for search engines like Google and Yahoo, rather for the values of environmentally conscious clients, creates a digital environment wherein reason and profit coexist harmoniously. The marriage of SEO and sustainability isn’t only a tool; it is a paradigm shift that paves the way for a greener, more moral online market.

In the adventure towards a sustainable future, search engine marketing emerges as a compass, guiding environmentally aware manufacturers. By combining eco-friendly keywords, clear communication, and eye-catching visuals, sustainable brands are not only amplifying their online presence, but they are also helping to change the way customers interact with brands. As conscious consumerism continues to rise, search engine marketing for sustainable manufacturers will become not only an approach but also a commitment to a greener destiny — one where digital landscapes echo the ideas of moral, eco-conscious residing.

Come, join us at Orvador, and give your sustainable brand an eco-marketing boost with our unmatchable SEO strategies and content creation services.